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Module 2_ Four Question Conversation Model

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Maya - Scenario A

"50 applications is a lot. Tell me about the kinds of roles you've been applying for."

"Your degree definitely wasn't a waste! You just need to keep trying. Have you tried the university careers service?"

"What made you choose Business Studies in the first place?"

Your response options:

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Maya - Scenario A Next 1

"Management trainee schemes are really competitive. Have you thought about starting with something more entry-level?"

"Okay, so you've been casting a wide net. If you could choose your ideal type of role from those options, what would good look like for you?"

"That's your problem – you're not being specific enough. You need to focus on one area."

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Maya - Scenario A Next 3

"You don't need loads of experience for graduate marketing roles. Just update your CV to highlight your marketing modules."

"Marketing is quite competitive. Have you thought about related fields like communications or PR?"

"That's interesting – so you do have a preference for marketing. What marketing experience do you actually have, even if it doesn't feel official?"

Your response options

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Maya - Scenario A Next 4

"That's great stuff. So you have got marketing experience – you've built an audience and you've done strategic work. Given that, what feels like a good next step for you with your job search?"

"Perfect! You need to add all of that to your CV under a 'Marketing Experience' section."

"That's a good start, but marketing roles usually want more substantial experience than social media. What else have you done?"

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Meet James scenario

"You're not too old! Lots of people change careers at 45. You have loads of transferable skills."

"That must be really unsettling after ten years. Tell me a bit more about what's worrying you most."